Setas Eternal Living Wins First Place and People's Choice Award at Ben Franklin’s Big Idea Contest

Greencastle, PA – [15 May 2025] – Setas Eternal Living, an innovator in sustainable deathcare, has been awarded First Place and a $25,000 prize at the Ben Franklin Technology Partners Big Idea Contest. The company was also honored with the People’s Choice Award, earning overwhelming public support for its mission to transform how people return to the earth after death.

Setas Eternal Living’s flagship product, MyCoffin, is a fully biodegradable coffin grown from mycelium and hemp. It is designed to naturally decompose and return the body to the earth without chemicals, metal, or concrete, offering a regenerative alternative to traditional burial practices

Founder Max Justice accepted the awards, stating, “This isn’t just about innovation. It’s about aligning deathcare with values like sustainability, dignity, and legacy. We’re honored to receive both the judges’ recognition and the people’s voice.”

Setas Eternal Living is proudly Certified Green by Green Business Network and has earned the Green Burial Council’s highest rating for environmental responsibility. These third-party certifications affirm the company’s deep commitment to ethical, sustainable practices from production to final rest.

Hosted by Ben Franklin Technology Partners of Central and Northern PA, the Big Idea Contest celebrates emerging ventures that are solving real-world problems with bold solutions. Setas Eternal Living’s dual win highlights the public’s growing interest in alternatives that are both environmentally and emotionally meaningful.

For more information, partnership opportunities, or to schedule a conversation with Max Justice, visit www.setaseternalliving.com and https://calendly.com/maxjustice/setas-eternal-living-introduction.

Setas Eternal Living Wins First Place and People's Choice Award at Ben Franklin’s Big Idea Contest