Greencastle, PA – Setas Eternal Living Wins First Place and People's Choice Award at Ben Franklin’s Big Idea Contest

Greencastle, PA – [15 May 2025] – Setas Eternal Living, an innovator in sustainable deathcare, has been awarded First Place and a $25,000 prize at the Ben Franklin Technology Partners Big Idea Contest. The company was also honored with the People’s Choice Award, earning overwhelming public support for its mission to transform how people return to the earth after death.

A Revolutionary Approach to End-of-Life Solutions

Setas Eternal Living’s flagship product, MyCoffin, is a fully biodegradable coffin grown from mycelium and hemp. It is designed to naturally decompose and return the body to the earth without chemicals, metal, or concrete, offering a regenerative alternative to traditional burial practices. This innovative approach not only honors loved ones but also nurtures the planet.

A Message of Hope and Sustainability

Founder Max Justice accepted the awards, stating, “This isn’t just about innovation. It’s about aligning deathcare with values like sustainability, dignity, and legacy. We’re honored to receive both the judges’ recognition and the people’s voice.” His words resonate deeply, reflecting a shared vision of a more compassionate and environmentally friendly approach to end-of-life solutions.

Commitment to Ethical Practices

Setas Eternal Living is proudly Certified Green by Green Business Network and has earned the Green Burial Council’s highest rating for environmental responsibility. These third-party certifications affirm the company’s deep commitment to ethical, sustainable practices from production to final rest. By choosing eco-friendly options, families can feel assured that they are making a positive impact on the environment.

The Growing Demand for Sustainable Solutions

Hosted by Ben Franklin Technology Partners of Central and Northern PA, the Big Idea Contest celebrates emerging ventures that are solving real-world problems with bold solutions. Setas Eternal Living’s dual win highlights the public’s growing interest in alternatives that are both environmentally and emotionally meaningful. As more families seek sustainable options, the demand for green burial practices continues to rise.

Why Choose Green Burial?

Green burial offers families a way to honor their loved ones while also caring for the earth. Traditional burial methods often involve harmful chemicals and materials that can negatively impact the environment. In contrast, green burial practices promote natural decomposition and allow the body to return to the earth in a gentle and respectful manner.

By choosing a biodegradable coffin like MyCoffin, families can ensure that their loved ones are laid to rest in a way that aligns with their values. This choice not only honors the deceased but also contributes to the healing of the planet.

The Future of Deathcare

As we move forward, the landscape of deathcare is evolving. More families are recognizing the importance of sustainability in their end-of-life choices. Setas Eternal Living is at the forefront of this movement, providing innovative solutions that prioritize both the environment and the dignity of the deceased.

With a commitment to transparency and ethical practices, Setas Eternal Living is paving the way for a future where deathcare aligns with the values of eco-conscious families. Their mission is to make green burial accessible to a wider audience, ensuring that everyone has the opportunity to choose a sustainable option.

Join the Movement

For more information, partnership opportunities, or to schedule a conversation with Max Justice, visit www.setaseternalliving.com and https://calendly.com/maxjustice/setas-eternal-living-introduction. Together, we can honor our loved ones while actively healing the planet.

Setas Eternal Living Wins First Place and People's Choice Award at Ben Franklin’s Big Idea Contest